Papa John’s Brand Identity
Core Identity:
- Value Offering- better quality pizza than the competition and excellent deals for the consumer, one of the first pizza places to include a dipping sauce with any original crust or square pan pizzas.
- Food Quality- pizza made to order, with over 14 original specialty pizzas.
- Users- families, individual customers, and businesses
Extended Identity:
- Convenience- short notice availability, carry-out and delivery with some stores offering table and chairs, catering, and multiple same-city locations.
- Scope- Italian influence, focus mainly on pizzas but also carry other items to complete a meal such as chicken wings, salads and sodas.
- Brand Personality- Available anytime, family oriented, and committed o quality ingredients for a finished product that is “better than the competition”.
- Slogan/Character influence- John Schnatter owner and founder of Papa Johns, main slogan used, “Better ingredients, Better pizza, Papa Johns”.
Value Proposition:
- Functional benefits- delicious pizza that can be enjoyed anywhere (in-store at some locations) home, work, parties or anywhere else.
1 comment:
you are on the right track. its well done. just put a little more thought into it. tell me more about the logo, the colors, the country of origin - what does it all signify?
the functional benefits of papa johns are the same as dominos or pizza hut then why would someone order papa johns over another brand?
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