The ads I found interesting were done by Leo Burnett and J. Walter Thompson. The "Lead India" Campaign by JWT company had a message for India which was quite similar to the message America has heard over the last nine months in the Obama campaign, that it is time for change. The Lead India Campaign had considerable impact on political participation in India.
Some of the ads which also had worldwide impact, were less political. I liked the ideas Leo Burnett created for McDonald's, the simple slogan, "I'm Lovin It". Soft drink cups at McDonald's advertise this slogan in twenty different languages. With Leo Burnett by McDonald's side, no market is left untapped. A simple phrase that sticks in our minds and makes us desire McDonald's.
I also really liked the ads Leo Burnett did for the Toronto Humane society for adoption. One of the ads had a picture of a cartoon dog and it read below it, "I am an excellent source of outside". I liked the ads with a cause the most. I feel that advancing a cause is more important than what McDonald's advertises, but I enjoyed the ads.
Friday, August 29, 2008
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