Blog #4 Flat Earth Chips Market Positioning

I believe Flat Earth chips are titled properly, since you can get almost a whole serving of vegetables from those chips. I do agree with their positioning because they seem to fit in the natural/health foods category and that is who they advertise to, a health conscious consumer who wants health benefit from a snack. I thought the commercial was funny and cute. Yes, I do feel that it was a snack definitely targeted to young women, possibly college age. I feel that the company should expand their perspective and target older women and health conscious older men as well. It is likely that the older generations will have the money to try a more expensive chip and will be more concerned about health than younger generations. On the other hand, with obesity at an all time high in younger populations, maybe they should continue to target an even younger audience (parents should give it their kids).