Blog #4 Flat Earth Chips Market Positioning

I believe Flat Earth chips are titled properly, since you can get almost a whole serving of vegetables from those chips. I do agree with their positioning because they seem to fit in the natural/health foods category and that is who they advertise to, a health conscious consumer who wants health benefit from a snack. I thought the commercial was funny and cute. Yes, I do feel that it was a snack definitely targeted to young women, possibly college age. I feel that the company should expand their perspective and target older women and health conscious older men as well. It is likely that the older generations will have the money to try a more expensive chip and will be more concerned about health than younger generations. On the other hand, with obesity at an all time high in younger populations, maybe they should continue to target an even younger audience (parents should give it their kids).

Papa John's Brand Identity Analysis

Papa John’s Brand Identity


Core Identity:

• Value Offering- better quality pizza than the competition and excellent deals for the consumer, one of the first pizza places to include a dipping sauce with any original crust or square pan pizzas.
• Food Quality- pizza made to order, with over 14 original specialty pizzas.
• Users- families, individual customers, and businesses
  

Extended Identity:

• Convenience- short notice availability, carry-out and delivery with some stores offering table and chairs, catering, and multiple same-city locations.
• Scope- Italian influence, focus mainly on pizzas but also carry other items to complete a meal such as chicken wings, salads and sodas.
• Brand Personality- Available anytime, family oriented, and committed o quality ingredients for a finished product that is “better than the competition”.
• Slogan/Character influence- John Schnatter owner and founder of Papa Johns, main slogan used, “Better ingredients, Better pizza, Papa Johns”.
  

Value Proposition:

• Functional benefits- delicious pizza that can be enjoyed anywhere (in-store at some locations) home, work, parties or anywhere else.