Blog #3 Retailer Profile of The Gap, Inc.

The gap has a simple but elegant mission statement…, “Simply, to make it easy for you to express your personal style throughout your life.” The Gap, like most retailers, has only one objective. The objective is to have consumer’s outfitted head to toe in Gap brand clothes. In 2006 The Gap had reached revenues around five billion, falling one billion dollars short of its own internal competition, Old Navy. Some of the Gap’s main competition is internal and some is external. The prices at the Old Navy are comparable to New York & Co. and several other inexpensive retailers, and I would put J. Crew in the same category as Banana Republic, so what class is the Gap actually in? The Gap’s conservative appeal often directly competes with the prices of nearby retailers in department stores.
Despite the fact that there are only mediocre choices in the malls today, the clothes from the Gap rarely look out of style. The Gap has customers of all ages. Gap is a brand that should be considered “Uni-Trend”. Basic colors are almost never out of style and most styles feature a cut or design that doesn’t reveal when the garment was made. So is the Gap sinking? Not anytime soon.